BrightRoll by Yahoo (btrll.com)
“BrightRoll is a unified programmatic video advertising platform and a subsidiary of Yahoo!” – Source
Ethical design violations
(Learn more about Ethical Design.)
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tracker
Monetises you.
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web bug
Invisible tracking pixel.
Block rule
Block domain btrll.com
btrll.com
Prevalence
High: found on 2.0% of surveyed sites (143 instances observed).
Notes
- The btrll.com domain is owned by BrightRoll.
- “Yahoo uses web beacons to access Yahoo cookies inside and outside our network of web sites and in connection with Yahoo products and services.” Source
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.