No DEAL! Interactive Advertising Bureau
Dear Interactive Advertising Bureau,
Your DEAL is toxic for human rights. You urge sites to coerce us to stop protecting ourselves from web malware. This leaves us open to malicious ads and to the violation of our privacy through behavioural tracking.
While others like Alexander Hanff are doing valuable work to determine the legality of the actions of your members (see his recent letter to IDG), we are going the technological route: we will actively protect people from your attempts to detect and block their ability to defend themselves against web malware and tracking.
So our response, quite simply, is this:
You have no DEAL!
About IAB
The “trade association for interactive marketing in the U.S.” – Source
Ethical design violations
(Learn more about Ethical Design.)
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14 trackers
Exposes you to third-party sites.
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aggressive
Attempts to block malware blockers.
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web bug
Invisible tracking pixel.
After Better
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16% Safer
17 requests blocked
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3% Lighter
144.41 KB saved
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19% Faster
33.56 seconds saved
| Before | After | Improvement | |
|---|---|---|---|
| Requests: | 108 requests | 91 requests | 16% |
| Weight: | 5.28 MB | 5.14 MB | 3% |
| Speed: | 2.93 minutes | 2.37 minutes | 19% |
Statistics by Better Inspector based on the page as on Sunday, May 22nd 2016
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.