The Next Web (thenextweb.com)

“A technology website” – Source

Before and After

Screenshot of The Next Web, before Better: an adtech mess

Before: a royal mess… can you spot where the article starts?

Screenshot of The Next Web, after Better. You can actually read the content.

After: ah, that’s Better!

Ethical design violations

(Learn more about Ethical Design.)

After Better

Summary of site performance statistics (before & after Better)

BeforeAfterImprovement
Requests: 249 requests 70 requests 3.6×
Weight: 1.73 MB 1.33 MB 23%
Speed: 2.38 minutes 34.67 seconds 4.1×

Statistics by Better Inspector based on the page as on Sunday, November 11th 2018

Block rules

The Next Web “Canvas” ads

- trigger:
  - url-filter: canvas.thenextweb.com
  - load-type: third-party
- action:
  - type: block

Miscellaneous cosmetic improvements

Block the infuriating “have a cookie” notice (no thanks, we’d rather block your cookies instead.) Also clean up the site to remove deadspace left over from unloaded adtech once tracking scripts have been blocked.

- trigger:
  - url-filter: thenextweb.com
  - load-type: first-party
- action:
  - selector: .cookieConsent, #ad-unit-top, .ad-unit, .ad-unit-top, .ad-unit-video-wrapper
  - type: css-display-none

First-party cookies

- trigger:
  - url-filter: thenextweb.com
  - load-type: first-party
- action:
  - type: block-cookies

About Better

Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.

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