AdTheorent (adentifi.com)
“AdTheorent, Inc. is a privately held digital ad network” – Source
Ethical design violations
(Learn more about Ethical Design.)
-
tracker
Monetises you.
-
fingerprint
Canvas fingerprinting.
-
web bug
Invisible tracking pixel.
Block rule
Block domain adentifi.com
- trigger:
- url-filter: adentifi.com
- load-type: third-party
- action:
- type: block
Prevalence
Moderate: found on 0.3% of surveyed sites (22 instances observed).
Notes
- adentifi.com is owned by AdTheorent. Whois lookup
- “The Cookie IDs and advertising IDs maintained and stored by the Company are used for re-targeting and frequency-capping purposes. In some cases such IDs are tied to web browsing history.” Privacy Policy
- “When we serve mobile advertisements on behalf of our advertiser clients we endeavor to make the ads relevant to Users. We accomplish this by matching ads with relevant non-sensitive PII and other characteristics about the device and the mobile publication that the User has visited, such as the time of day and date, content on the site or app, latitude/longitude of User, other devices associated with the User, carrier network, type of mobile device/mobile browser, IP address, as well as other non-sensitive PII data provided through our Partners.” Privacy Policy
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.