Pixalate (adrta.com)
“Pixalate is a vendor for display ad viewability.” – Source
Ethical design violations
(Learn more about Ethical Design.)
-
tracker
Monetises you.
-
web bug
Invisible tracking pixel.
Block rule
Block domain adrta.com
- trigger:
- url-filter: adrta.com
- load-type: third-party
- action:
- type: block
Prevalence
Moderate: found on 0.5% of surveyed sites (35 instances observed).
Notes
- The owners of adrta.com deliberately obscure their ownership of the domain. Whois lookup
- “our clients’ servers, as applicable, automatically collect and log certain information. Such logs may include information about the browser, mobile application or OTT system accessing a page, application or media, including internet protocol (“IP”) address, browser, application, device or system, user agent, referring URL, information about the page, application or media where a digital advertisement was to be displayed, the advertisement’s dimensions, location and viewability, and generalized user interaction data” Privacy Policy
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.