BDEX (bdex.com)
“BDEX [(Big Data Exchange)], LLC operates a targeting advertisement engine that enables advertising networks and [pay-per-click] search engines to target their advertisements contextually, behaviorally, and geographically. It also provides licensing and third party services using its advertisement targeting technology.” – Source
Because who doesn’t want to know more about hipsters - Ed.
Ethical design violations
(Learn more about Ethical Design.)
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tracker
Monetises you.
Block rule
Block domain bdex.com
bdex.com
Prevalence
Low: found on 1 surveyed site.
Notes
- bdex.com is a short URL for http://www.bigdataexchange.com, Big Data Exchange.
- The BDEX Privacy Policy is very brief.
- “This privacy policy discloses the privacy practices for Big Data Exchange (BDEX) and www.bdex.com.” Source
- “You may opt out of having any of your data exchanged based on the BDEX Identity™ browser cookie” Source
- “All data in the BDEX Exchange is linked with a BDEX Identity. This unique customer ID links consumers across every site they visit and all data across BDEX ensuring you target your exact customers with their specific data.” Source
- “228 Billion Data Points in BDEX” Source
- “2829 Million Consumer Devices Tracked in BDEX” Source
- “5000 Data Categories” Source
- “250 Average Data Points Per User Across BDEX” Source
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.