“The Beeswax technology allows our customers to buy ad space on websites, mobile apps, video players, and other devices and allows for the use of proprietary and third party data in the purchase of that ad space.” – Source
Ethical design violations
(Learn more about Ethical Design.)
Block domain bidr.io
Moderate: found on 0.5% of surveyed sites (38 instances observed).
- This domain does not have a web site stating its owner or affiliation.
- A whois reveals that the domain is registered by Ram Kumar Rengaswamy, previously Tech Lead and Manager of Google Ad Exchange Video [source]. He’s currently CTO of BeeswaxIO.
- “[Beeswax] has allowed us to scale our programmatic ad platform, Pinpoint, so more partners and audiences can benefit from location-informed targeting,” said Peter Krasniqi, VP, Global Sales Strategy & Operations, Foursquare.” Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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