BlueKai by Oracle (bluekai.com)
“BlueKai is a cloud-based big data platform that enables companies to personalize online, offline, and mobile marketing campaigns.” – Source
Ethical design violations
(Learn more about Ethical Design.)
Invisible tracking pixel.
Block domain bluekai.com
Epidemic: found on 5.8% of surveyed sites (423 instances observed).
- “On February 24, 2014 Oracle announced that it signed an agreement to acquire BlueKai to extend the world's largest Marketing Cloud with the leading Data Management Platform to personalize marketing programs and customer experience.” Source
- “When using Oracle Marketing Cloud and Oracle Data Cloud services for interest-based advertising, our customers, data providers and partners share, collect, store and process information about individuals as well as attributes and behaviors of users of mobile devices and computers ("Marketing Information"). This may include information that does not identify you as well as information that does.” Source
- “The Oracle Marketing Cloud and Oracle Data Cloud services and our customers, data providers and partners use a variety of technologies to collect Marketing Information, including ‘pixel tags’…” Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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