Branch (branch.io)
“a linking and analytics platform for app and website developers.” – Source
Ethical design violations
(Learn more about Ethical Design.)
-
tracker
Monetises you.
-
web bug
Invisible tracking pixel.
Block rule
Block domain branch.io
- trigger:
- url-filter: branch.io
- load-type: third-party
- action:
- type: block
Prevalence
Moderate: found on 0.4% of surveyed sites (28 instances observed).
Notes
- “Information Collected By Branch Links and Pixels: Branch collects the following information from URLs created by the Client and pixels placed on Client websites. Some of this information is considered personal data under applicable law… Type of Information Collected…, IP Address, Cookie, Link Data, User Agent, Referrer, Request, Phone Number, Engagement Data: Information relating to the Client’s ad campaigns and User interactions, such as clicks on Client ads, Client ad impressions viewed, audiences or segments to which an ad campaign is attributed, type of ads and the webpage from which such ads were displayed, and webpages on Client’s website visited by a User. Other interactions, events and actions Clients choose to measure and analyze within their website (e.g. add to cart, purchases made, clicks, engagement time etc.).” Privacy policy
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.