“PulsePoint works with online advertising companies to provide you with advertising that is as relevant and useful as possible. Some of the online ads you are served may be based on the content of the Web page you are visiting; some others may be based on registration information you provide; and other ads may be customized based on predictions about your interests generated from your visits to other Web sites.” – Source
Ethical design violations
(Learn more about Ethical Design.)
Block domain contextweb.com
High: found on 3.2% of surveyed sites (233 instances observed).
- Datran Media and ContextWeb merged to form PulsePoint.
- “[PulsePoint’s] Ad Exchange also engages in online behavioral advertising… These processes are carried out using cookies and pixels.” Source.
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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