DoubleClick by Google (doubleclick.net)

“DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services.” – Source

Ethical design violations

tracker

Monetises you.

Block rules

Block domain as third-party

doubleclick.net

Block domain as first-party

Some sites (like heise.de) have begun to embedding DoubleClick as first-party content to avoid tracker blockers. Blocking doubleclick.net as first-party content will avoid people being tracked if they click on ads on such sites.

- trigger:
  - url-filter: doubleclick.net
  - load-type: first-party
- action:
  - type: block

Prevalence

Pandemic: found on 57.1% of surveyed sites (4161 instances observed).

Notes

“Cookies may be set from a few different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com, or googleadservices.com.” Source
Other related domains: dmtry.com

About Better

Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.

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