DoubleClick by Google (

“DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services.” – Source

Ethical design violations

(Learn more about Ethical Design.)

Block rules

Block domain as third-party

Block domain as first-party

Some sites (like have begun to embedding DoubleClick as first-party content to avoid tracker blockers. Blocking as first-party content will avoid people being tracked if they click on ads on such sites.

- trigger:
  - url-filter:
  - load-type: first-party
- action:
  - type: block


Pandemic: found on 57.1% of surveyed sites (4161 instances observed).


About Better

Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.

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