eXelate by Nielsen (exelator.com)
“eXelate provides data collection, data segmentation, and data distribution to facilitate interest based advertising for advertisers, publishers, and content providers (our customers)…” – Source
Ethical design violations
(Learn more about Ethical Design.)
Invisible tracking pixel.
Block domain exelator.com
High: found on 4.1% of surveyed sites (298 instances observed).
- exelator.com redirects to http://exelate.com
- “The customer data cloud™ provides the industry’s only unified customer profiles, which connect identities across all channels and devices - including display, video, audio, offline, mobile and smart TVs - enabling marketers to engage individuals and households with personalized messages to drive performance, at scale.” Source
- “We collect eXelate Targeting Data from our partners (such as publishers, mobile app developers, and other third-party providers of advertising technology and services) in a variety of ways, including through the use of browser cookies, pixels, application software development kits (SDKs), or server-to-server connections with our partners.” Source
- “eXelate may use data it collects or receives from advertising technology partners and customers, including publishers, to make a deterministic or statistical match of mobile advertising identifiers and cookie identifiers. For example, eXelate or its partners may match your devices if you log into the same online service on multiple devices or web browsers, or if your devices share similar attributes that support an inference that they are used by the same user.” Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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