eXelate by Nielsen (exelator.com)

“eXelate provides data collection, data segmentation, and data distribution to facilitate interest based advertising for advertisers, publishers, and content providers (our customers)…” – Source

Ethical design violations

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Block rule

Block domain exelator.com



High: found on 4.1% of surveyed sites (298 instances observed).


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Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.

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