“Eyeota… operates an online data marketplace and related service to enable our partners and customers such as publishers and advertisers, to deliver targeted and relevant content to their users.” – Source
Ethical design violations
(Learn more about Ethical Design.)
Invisible tracking pixel.
Block domain eyeota.net
High: found on 1.9% of surveyed sites (141 instances observed).
- “Our services include the collection and use of anonymous demographic and customer preferences via customer’s and partner’s websites.” Source
- “Data is more than just a random pool of anonymous profiles. At Eyeota, we focus on the humans behind the data.” Source
- “We use online technologies such as ‘cookies’, ‘pixel tags’ and server-to-server connections with our partners…” Source
- “By bringing your offline data online, you can tap into a booming market with robust demand for reliable, high quality data. Eyeota makes your data actionable by matching it to online profiles and enabling digital marketers to target campaigns with it.” Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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