Eyereturn Marketing (eyereturn.com)
“Eyereturn serves advertisements on behalf of hundreds of third party advertisers across numerous publisher websites and mobile applications.” – Source
Ethical design violations
(Learn more about Ethical Design.)
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tracker
Monetises you.
Block rule
Block domain eyereturn.com
eyereturn.com
Prevalence
Moderate: found on 0.4% of surveyed sites (26 instances observed).
Notes
- “Behavioral reporting: Tracks the most behavioral attributes of your core audience funnel” Source
- “Site tags, also commonly known as pixels or beacons, are used to help web publishers understand how visitors interact with their websites and their advertising campaigns. Site tags are transparent, and maybe HTML image tags, iframe tags, or JavaScript tags that are installed on a site. The use of these tags allows a website to measure the actions of the device loading the page that contains the tag.” Source
- “Statistical IDs are created via an algorithm using non-personally identifiable and pseudonymous information about a computer or device. The information used may include the operating system, user-agent string, Web browser, approximate location, installed fonts, and similar information. This information makes your computer or device distinct enough for our systems to determine within a reasonable probability that they are encountering the same computer or device.” Source
- Health-related segments created: “Beauty, Vitamins & Health, Diet & Fitness, Self Help & Wellness, Health and Fitness Enthusiast” Source
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.