Eyereturn Marketing (eyereturn.com)
“Eyereturn serves advertisements on behalf of hundreds of third party advertisers across numerous publisher websites and mobile applications.” – Source
Ethical design violations
(Learn more about Ethical Design.)
Block domain eyereturn.com
Moderate: found on 0.3% of surveyed sites (23 instances observed).
- “Behavioral reporting: Tracks the most behavioral attributes of your core audience funnel” Source
- “Statistical IDs are created via an algorithm using non-personally identifiable and pseudonymous information about a computer or device. The information used may include the operating system, user-agent string, Web browser, approximate location, installed fonts, and similar information. This information makes your computer or device distinct enough for our systems to determine within a reasonable probability that they are encountering the same computer or device.” Source
- Health-related segments created: “Beauty, Vitamins & Health, Diet & Fitness, Self Help & Wellness, Health and Fitness Enthusiast” Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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