iPowow by Multiple Media Entertainment (ipowow.com)
“iPowow links second- and first-screen entertainment in real time.” – Source
“Participation”… also known as “We may analyze user behavior … both on an individual basis and in the aggregate. We may match information collected from you through different means or at different times, including both Personal Information and Non-Personal Information, and use such information along with supplemental information obtained from other sources.” [Source: iPowow Privacy Policy, see Notes]
Red Bull, QuickSilver, Project Runway, 7 News, The Voice, and Vodafone… just some of the companies reportedly exposing their viewers to tracking by iPowow. – Ed.
iPowow: “give your audience a voice.” We can only assume it doesn’t stretch to giving them a voice in not getting tracked. – Ed.
Ethical design violations
(Learn more about Ethical Design.)
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tracker
Monetises you.
Block rule
Block domain ipowow.com
ipowow.com
Prevalence
undefined: found on undefined surveyed site.
Notes
“iPowow Canada Corp. is a partnership between: iPowow! Limited (founded by Ettienne Fourie and Peter Tippett) the Australian corporation that developed the technology; Toronto-based Multiple Media Entertainment Inc. (founded by Michael Taylor and Drew Craig); and British Columbia-based Tim Gamble, Cam White and Holly Gordon.” Source
Privacy policy: We cannot link to iPowow’s Privacy Policy because it does not have a URL. To access it, you must visit iPowow’s web site, scroll to the bottom of the page, and activate the “Privacy” link. The privacy policy will then appear in a pop-up. Needless to say, we are not fans of this practice. – Ed.
“When you use iPowow, our web server and or applications, automatically recognizes and collects certain Non-Personal Information about your visit, such as your Internet Protocol (IP) Address and domain name.” [Source: Privacy policy, see above.]
“iPowow also collects clickstream data, which includes a trail of electronic information left at each Web Site you visit, Game you play or Application that you use … We may use this clickstream data to determine how much time visitors spend on each page of our sites or applications, how visitors navigate throughout those sites and application, and how we may tailor our services” [Source: Privacy policy, see above.]
“iPowow may also use Web beacon technology to help track usage and viewing of the iPowow Web Sites and certain iPowow applications and communications (such as emails), and usage of and access to iPowow services.” [Source: Privacy policy, see above.]
“Any or all of the above-described activities may be performed on our behalf by third party service providers of iPowow.” [Source: Privacy policy, see above.]
“If you use location-enabled products or devices to access iPowow, you may be sending us location information, including information about the real-time geographic location of your device.” [Source: Privacy policy, see above.]
“We may supplement the information collected from you with information that is received or otherwise obtained from third parties. For example, this information may be received or obtained from our partners in sponsored content sections or our affiliates with whom you have previously done business. Such supplemental information could include, for example, user contact information (like name, e-mail address and telephone number), user preferences (like the types of products you buy or request information about) and user demographic information (like zip code, age or income level). We receive information about consumers from third parties to enable targeted advertising on the website(s) and application(s) that we support. The collection and use of that data is governed by the privacy policy and legal terms of the data collector and the website using the data; it is not governed by iPowow.” [Source: Privacy policy, see above.]
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.