Datalogix by Oracle (nexac.com)
“Datalogix’s… primary objective is to obtain and track offline and online data purchasing behavioral patterns, with the use of information obtained from retailers' loyalty card programs.” – Source
Ethical design violations
(Learn more about Ethical Design.)
Block domain nexac.com
High: found on 2.0% of surveyed sites (139 instances observed).
- According to EFF, nexac.com is run by Datalogix.
- “On December 22, 2014 Oracle announced that it has signed an agreement to acquire Datalogix to extend Oracle Data Cloud with industry-leading solutions for data-driven marketing to inform and measure cross-channel digital marketing.” Source
- “Datalogix receives data from consumer marketing companies and data compilers. This data consists of Personally Identifiable Information (“PII”) and Attributes. PII includes name, postal address, and email address. Attributes include demographic and behavioral information, such as past purchases. Datalogix does not collect or use sensitive information such as Social Security numbers, credit card numbers, or banking information.” Source
- “Datalogix may share data, including PII, with partners to help provide more tailored advertising and for analytical purposes.” Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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