OpenDSP (opendsp.com)
“OpenDSP is a technology platform… that allows our clients to buy, through real-time bidding, and serve online advertising, including interest-based, or behavioral, advertising and retargeting, as well as conduct data analysis and run A/B testing experiments.” – Source
Ethical design violations
(Learn more about Ethical Design.)
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tracker
Monetises you.
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web bug
Invisible tracking pixel.
Block rule
Block domain opendsp.com
opendsp.com
Prevalence
Low: found on 5 surveyed sites.
Notes
- OpenDSP Privacy Policy.
- “[W]e collect Non-PII through the use of cookies, pixels and related technologies” Source
- “The Platform uses unique cookies to collect and store data on… responses to the ads, such as clicks, visits to advertiser sites, conversions, etc.” Source
- “[C]lients may use the non-PII collected on the platform [for]:… Building models to predict, optimize, and customize clients’ online advertising strategy… Interest-based advertising… Customizing ads to a particular geographic region… Running A/B testing experiments to analyze and optimize users’ response… Reporting aggregated statistics regarding, for example, the effectiveness of online advertising campaigns…” Source
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.