“OwnerIQ, Inc. operates an advertising platform and participates in advertising exchanges. It offers Path to Purchase Targeting solution that enables users to reach potential customers online by targeting them in various phases of purchases, such as in-market shopping, intent, ownership, and duress, as well as drives new online customers.” – Source
Ethical design violations
(Learn more about Ethical Design.)
Invisible tracking pixel.
Block domain owneriq.net
High: found on 1.2% of surveyed sites (86 instances observed).
- “Clear GIFs & Servers: We also use electronic images known as ‘transparent GIFs’, ‘Web bugs’, ‘pixel tags’ or ‘web beacons’ — that allow ownerIQ, including third party ad networks and exchanges to track general user traffic patterns.” Source
- “[O]wnerIQ may aggregate general user information derived from the Site and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing, promotional, and other purposes.”Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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