“AudienceScience works with advertisers, publishers and other businesses, to deliver targeted or personalized ads, to consumers.” – Source
Ethical design violations
(Learn more about Ethical Design.)
Invisible tracking pixel.
Block domain revsci.net
High: found on 2.8% of surveyed sites (195 instances observed).
- The revsci.com is owned by Audience Science.
- “We collect data from web sites that place a link to our web servers on their web site. We call this link a beacon. (They are also known as an action tag, clear gif or tracking pixel). A beacon is designed to allow the site owner or a third party to monitor or collect information about a site visitor.” Source
- “We also collect data from third party data providers, which may collect data from online and/or offline data sources, such as demographic, product purchase or registration information. For example, when a consumer signs up for a loyalty card at a retail store, the consumer may agree to allow the retailer to use the purchase data for marketing purposes. The retailer, or a third party they work with, will then repackage the purchasing data of many consumers in a way that it can be used for online marketing.” Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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