Rocket Fuel (rfihub.com)
“Rocket Fuel is an ad technology company… founded in 2008 by alumni of Yahoo!.” – Source
Ethical design violations
(Learn more about Ethical Design.)
Invisible tracking pixel.
Block domain rfihub.com
Epidemic: found on 5.5% of surveyed sites (398 instances observed).
- The domain rfihub.com ownership is deliberately obscured.
- Digital ad giant Rocket Fuel helps brands track user behavior across multiple devices
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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