SundaySky, Inc. (

“SmartVideos are tailored based on profile, historical and situational data attributes that are personalized to the individual, leveraging first, second and third-party data.” – Source

Video with personalised message: Hey, Jared!

Hey, Jared, we’re watching you watching this. – Ed.

Ethical design violations

(Learn more about Ethical Design.)

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Moderate: found on 0.2% of surveyed sites (11 instances observed).


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Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.

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