Tapad (tapad.com)
“Tapad Inc. is a venture-funded startup company that develops and markets software and services for cross-device advertising and content delivery. It uses algorithms to analyze internet and device data and predict whether two or more devices are owned by the same person.” – Source
Ethical design violations
(Learn more about Ethical Design.)
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tracker
Monetises you.
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web bug
Invisible tracking pixel.
Block rule
Block domain tapad.com
tapad.com
Prevalence
Epidemic: found on 5.5% of surveyed sites (399 instances observed).
Notes
- “In order to establish connections between devices, to provide insights and reporting to partners, and to provide more relevant ads to users, we collect and store select information about devices directly from the device. We may also receive additional information about the device or the individual from partners with an existing relationship with the individual or from other third parties. For example, we may receive inferred demographic data, user-declared demographic data, or obfuscated user login data.” Source
- “A pixel is a piece of code which is used by a website or third party to assign online activities to a computer or browser. The use of a pixel allows websites and us to record, for example, that a user has visited a particular web page or clicked on a particular ad.” Source
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.