Tribal Fusion by Exponential (

“Exponential Interactive Inc. provides advertising intelligence and digital media solutions to brand advertisers in the United States and internationally.” – Source

Tribal Fusion’s privacy policy listing all the health-related categories they track you on and make available to advertisers

Tracks, profiles and monetises your health-related behaviour in health-related categories including healthcare insurance, reproductive health, birth control, pregnancy tests, dieting and diet pills, cholesterol, asthma, arthiritis, hair loss, insomnia, smoking, children’s healthcare, vacinations, acne, etc.

Ethical design violations

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High: found on 2.0% of surveyed sites (148 instances observed).


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