Tribal Fusion by Exponential (tribalfusion.com)
“Exponential Interactive Inc. provides advertising intelligence and digital media solutions to brand advertisers in the United States and internationally.” – Source
Tracks, profiles and monetises your health-related behaviour in health-related categories including healthcare insurance, reproductive health, birth control, pregnancy tests, dieting and diet pills, cholesterol, asthma, arthiritis, hair loss, insomnia, smoking, children’s healthcare, vacinations, acne, etc.
Ethical design violations
(Learn more about Ethical Design.)
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tracker
Monetises you.
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web bug
Invisible tracking pixel.
Block rule
Block domain tribalfusion.com
tribalfusion.com
Prevalence
High: found on 2.0% of surveyed sites (148 instances observed).
Notes
- “Exponential allows advertisers to target users in certain health-related categories.” See their Healthcare Privacy Policy
- “Our product offerings and services currently include Adotube, AppSnack, Firefly Video, FullTango, TechBargains and Tribal Fusion” Source
- “We use technology which includes cookies and web beacons in the delivery of our Services.” Source
- “Intelligently connect with more than 600M users globally across desktop and mobile.” Source
- “Optimize ad effectiveness based upon a deeper understanding of all user interactions.” Source
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.