“Undertone is a digital advertising company that may deliver advertisements to the websites you visit.” – Source
Ethical design violations
Invisible tracking pixel.
Block domain undertone.com
Moderate: found on 0.2% of surveyed sites (13 instances observed).
- “As part of our ad delivery and reporting, we log page views and collect information for the purpose of delivering ads or providing advertising-related services, including providing a specific advertisement based on a particular type of browser or time of day; statistical reporting in connection with the activity on a website; and tracking the number of ads served on a particular day to a particular website. To do so, we collect information about the type of browser and operating system of website visitors, as well as the domain name, day and time of visit, and page(s) visited. We do so across multiple web domains owned or operated by different entities (each, a “Site”).” Source
- “[W]e collect data across multiple web domains owned or operated by different entities to categorize likely consumer interest segments for use in advertising online (‘Interest-Based Advertising’ or ‘IBA’). For example, we can analyze data to determine that a visitor of a particular site at 6:30PM is more likely to be interested in pizza, or antique cars, or a classic movie” Source
- “We collect the information described above by using log files, web beacons and cookies. We often engage or cooperate with service and technology companies to collect this information.” Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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