“DataXu is an independent, 100% marketer-aligned data and analytics company.” – Source
Ethical design violations
(Learn more about Ethical Design.)
Invisible tracking pixel.
Block domain w55c.net
High: found on 4.4% of surveyed sites (320 instances observed).
- The w55c.net domain is owned by DataXu.
- “DataXu offers a technology platform for the management of online display campaigns for advertisers. The platform is designed to value and place bids on individual ad impressions, across major ad exchanges and other ad inventory suppliers. We then analyze and report campaign results to clients.” Source
- “DataXu also operates the following domains: cdn.w55c.net, tags.w55c.net, cti.w55c.net, cts.w55c.net, ads.w55c.net, and i.w55c.net.” Source
- “We use a variety of technologies, including cookies, pixel tags, and scripts, to collect information…” Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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