YuMe (yume.com)
“The Science Behind Influence™” – Source
You-me… aw, cute! Wait a second, are you spying on me through my Smart TV? – Ed.
Ethical design violations
-
tracker
Monetises you.
Block rule
Block domain yume.com
yume.com
Prevalence
Low: found on 2 surveyed sites.
Notes
- “Our unique technology approach unifies fragmentation—namely content, screen, technology, and data fragmentation.” Source
- “We harness the power of software and data by permitting publishers to embed our proprietary software in their properties; we then receive tons of data from the embedded software, analyze the data with machine learning algorithms and finally, by doing this, we believe YuMe delivers TV-scale audiences who are actually paying attention to the advertisers video ad.” Source
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.