Zeotap (zeotap.com)
“Zeotap is a Customer Intelligence Platform that helps companies predict behaviors” – Source
Ethical design violations
(Learn more about Ethical Design.)
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tracker
Monetises you.
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web bug
Invisible tracking pixel.
Block rule
Block domain zeotap.com
- trigger:
- url-filter: zeotap.com
- load-type: third-party
- action:
- type: block
Prevalence
Low: found on 7 surveyed sites.
Notes
- “zeotap… is a Customer Intelligence Platform… that helps companies… predict behaviors… Our services either solely use zeotap’s proprietary technology or use its proprietary technology in combination with user data, including but not limited to, customer data unification, identity resolution, data onboarding, data matching, data enrichment (including CRM enrichment), insights (e.g. for out-of-home advertising), audience verification, analytics/modeling (including in data clean rooms), data targeting in mobile advertising, and transfer of data into activation systems” Zeotap privacy policy
- “DATA CATEGORIES WE RECEIVE AND USE… We receive the following categories of User Data from our Data Partners: mobile advertising device IDs such as Apple’s Identifier For Advertisers (IDFA) and Google, Advertising ID (“Advertising ID / Ad ID”);, cookie IDs;, hashed email addresses and hashed telephone numbers;, demographic information like age, gender, city/region, income, language and mobile, contract data such as prepaid/postpaid (“Demographic Data”);, mobile app usage data about apps installed/accessed on a user’s device and app events, and browsing data such as browsing URLs (“App Usage and Browsing Data”);, purchase data;, geolocation data. Our Data Partners may collect data directly from users (both online and offline) or receive data from third parties.” Zeotap privacy policy
- “We may also use cookies, pixels and similar tools to collect users’ Advertising IDs or cookies’ identifiers ourselves.” Zeotap privacy policy
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.