Simplifi (simpli.fi)

“Simplifi Holdings, Inc. is a company that provides online advertising services.” – Source

Ethical design violations

tracker

Monetises you.
web bug

Invisible tracking pixel.

Block rule

Block domain simpli.fi

simpli.fi

Prevalence

High: found on 3.0% of surveyed sites (218 instances observed).

Notes

“Simpli.fi is an advertising technology company that simplifies digital advertising through the use of unstructured data.” Source
“We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs)” Source

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Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.

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