The Atlantic (theatlantic.com)

The Atlantic

“The Atlantic is an American magazine, founded in 1857” – Source

Ethical design violations

(Learn more about Ethical Design.)

After Better

Summary of site performance statistics (before & after Better)

BeforeAfterImprovement
Requests: 181 requests 59 requests 3.1×
Weight: 1.45 MB 847.01 KB 43%
Speed: 37.61 seconds 8.5 seconds 4.4×

Statistics by Better Inspector based on the page as on Thursday, May 4th 2017

Rules

Block blocker blocking

The Atlantic’s web site detects tracker blockers and prompts people to stop protecting themselves from being tracked on the web by turning them off. Needless to say, this is not acceptable as it violates respect for human rights. We block their blocker blocker with the following rule and in the refinements section:

- trigger:
  - if-domain: theatlantic.com, www.theatlantic.com
  - url-filter: cdn.theatlantic.com/assets/static/a/theatlantic/js/vendors.min
  - load-type: third-party
- action:
  - type: block
- trigger:
  - if-domain: theatlantic.com, www.theatlantic.com
  - url-filter: cdn.theatlantic.com/assets/static/theatlantic/img/sherlock.gif
  - load-type: third-party
- action:
  - type: block
- trigger:
  - if-domain: theatlantic.com, www.theatlantic.com
  - url-filter: cdn.theatlantic.com/assets/static/a/js/advertisement.js
  - load-type: third-party
- action:
  - type: block
- trigger:
  - if-domain: theatlantic.com, www.theatlantic.com
  - url-filter: cdn.theatlantic.com/assets/static/a/theatlantic/js/homepage.min
  - load-type: third-party
- action:
  - type: block
- trigger:
  - if-domain: theatlantic.com, www.theatlantic.com
  - url-filter: cdn.theatlantic.com/assets/static/a/js/s_code.js
  - load-type: third-party
- action:
  - type: block

The links in the video sidebar are dependent on a tracker. They are redundant and not essential so we remove the section. This should also help make the site less addictive.

- trigger:
  - url-filter: theatlantic.com
  - load-type: first-party
- action:
  - type: css-display-none
  - selector: .video-article__next-videos

Improve the experience

Remove leftover behavioural advertising spaces

- trigger:
  - url-filter: theatlantic.com
  - load-type: first-party
- action:
  - type: css-display-none
  - selector: .liveblog__highlights__ad, .ad-boxcontent-wrapper

We block cookies on trackers and the trackers themselves. Out of respect for human effort and experience, we remove the cookie notice also.

- trigger:
  - url-filter: theatlantic.com
  - load-type: first-party
- action:
  - type: css-display-none
  - selector: .cookie-disclaimer

About Better

Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.

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