The Trade Desk (adsrvr.org)
“adsvr.org is the ad server for The Trade Desk, a real-time-bidding ad exchange.” – Source
Ethical design violations
(Learn more about Ethical Design.)
Invisible tracking pixel.
Block domain adsrvr.org
Pandemic: found on 10.8% of surveyed sites (785 instances observed).
- “The Trade Desk Technology allows our Clients to buy ad space on websites for online advertising and allows for the use of proprietary and third party data in the purchase of that media.” Source
- “Our Technology collects Non-Personally Identifiable Information (“Non-PII”) that may include, but is not limited to, your IP host address, the date and time of the ad request, pages viewed, browser type, the referring URL, Internet Service Provider, and your computer’s operating system, as well as how you interact with a web page or ad. We may also collect Non-PII such as age, gender, income, education, interests, and usage activity from Clients or other third parties. We also may collect analogous Non-PII from mobile platforms, which may include information about your interactions with those applications (including your IP address and time-stamp information), and information about your mobile device (including device type, handset name, operating system information, mobile identifiers such as Apple IDFA and Android Advertising ID, app-specific identifiers, and a list of the applications your device interacts with).” Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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