“Clickagy ingests a massive amount of data, processes it, and drives actionable results.” – Source
Ethical design violations
(Learn more about Ethical Design.)
Block domain clickagy.com
Moderate: found on 0.3% of surveyed sites (20 instances observed).
- “One of the new ways Clickagy is creating an ‘edge’ is by using our proprietary natural language processing (NLP) engine to derive meaning and contextual understanding from the pages where we serve ads. For example – Clickagy’s NLP is smart enough to understand the difference between ‘Ford cars rock!’ and ‘My Ford car is no better than a rock.’” Source
Clickagy data can index geographic markets against keyword affinities, letting you know which locations show the highest propensity toward your product.
Let’s walk through a example: Acme Pharmaceuticals is looking to open a new satellite sales office, leading teams to educate local doctors on their new cholesterol drug. They know the average age of customer and some basic demographic data, but how can Acme figure out the which cities will face increasing cholesterol issues, without waiting for years of historical patient data to accumulate, then build stale trend reports?
Enter Clickagy. By tracking live online behaviors, we can aggregate hundreds of keywords that lead to issues with high cholesterol (fast food restaurants, bacon, cake recipes, etc), as well as deterministic data of people researching how to deal with their own high cholesterol, and even searches for competitor brand names. By building a heatmap of the affinities within each zip code, Acme Pharmaceuticals can leverage Clickagy data intelligence to identify real-time trends and actual indicators of high-risk areas. The exact same high-risk areas where Acme sales reps will find success.” Source
Clickagy’s “tech partners” include OpenX, Pulsepoint, Mopub, Adtech, Rubicon, PubMatic, Federated Media Publishing, Smaato, mobclix, Google, Admeld, Cox, Improve Digital, Adconductor, LiveIntent, and Appnexus. Source
Use of metadata: “Clickagy may use the metadata which is created in the process of creating, editing, sharing or linking between Clickagy's content and Ad Units” Source
“Clickagy may provide your contact information to its partners and business affiliates” Source
“Clickagy has a strong commitment not to sell or rent your personal information to others, except when technologically necessary” Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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