Crisp (crispadvertising.com)
“End-to-End Mobile Customer Activation Platform” – Source
Ethical design violations
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tracker
Monetises you.
Block rule
Block domain crispadvertising.com
crispadvertising.com
Prevalence
Low: found on 2 surveyed sites.
Notes
- “Target: Crisp's MoCA platform gives you the activating advantage of extreme audience targeting. Demographics. Behavior. Location. No one gets or sweats the targeting details like Crisp. No platform activates performance across the best media environments, including mobile web and app-based inventory, like Crisp MoCA.” Source
- “From in-store activation to mobile commerce activation to brand activation, Crisp’s proprietary MoCA™ platform is the first true end-to-end Mobile Customer Activation Platform. Demo, geo and behavioral targeting with scale. Premium Environments. Highly engaging, KPI focused creative formats. Real-time data integration. Analytics. Management. Everything you need to drive shoppers to act.” Source
- “Crisp taps geo-location data to identify proximity ranges around stores and other physical locations to deliver relevant messaging and data based on consumers’ locations.” Source
- “Crisp uses third-party data – including demographic, behavioral and techno-graphic attributes – to build and target audience profiles. The platform also uses first-party data to re-target consumers based on visits to your physical stores and product pages.” Source
- “Crisp takes targeting to a whole new level in order to achieve activation … Crisp enhances serving environments by bridging Device IDs from apps to mobile web to make sure that all quality mobile environments benefit from the best targeting data. With mobile, the genius is often in the details.” Source
- “MRAID compliant and follows the mobile guidelines of the MRC, MMA and IAB.” [Which, I hope, tells you something about those guidelines. - Ed.] Source
- “Crisp Media and certain third parties (such as analytics providers, like Google) may use cookies, web beacons, clear gifs and similar technology” Source
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.