“The Bombora Data Co-op, is a first of its kind consortium of premium B2B media companies.” – Source
Notice the inclusion of a healthcare company, among others. Oh, and in case you’re still coding like it’s 1999 and need yet another reason not to use SourceForge… – Ed.
Ethical design violations
Block domain ml314.com
High: found on 1.9% of surveyed sites (138 instances observed).
- “The Bombora Data Co-op, is a first of its kind consortium of premium B2B media companies.” Source
- “Co-op members get a better understanding of their audience composition, demographics and purchase intent in exchange for sharing anonymous content consumption data including: search, white paper downloads, webinars, trade show sign ups, article and blog reads, video consumption and social shares.” Source
- “Bombora, Inc., its subsidiaries, partners and affiliates … respect your privacy.” [In a parallel universe. – Ed.] Source
- “Bombora may use a variety of technologies, including ‘cookies’ that automatically or passively collect information from your computer, mobile device or other technology when you are visiting a Bombora partner website or on a 3rd party’s behalf in the serving of advertisements. Information collected may include data such as your IP address, browser type, operating system, your responses to advertisements delivered by us, date and time, referring URLs and other information normally transmitted in HTTP requests … This information may be associated with anonymous business profile information about you, such as your industry, company size, and job title.” Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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