“Our ConceptGraph is the force behind all we do. This patented intent engine unearths natural associations that form between words and ideas in the human mind. By integrating a cross-section of data sources, the ConceptGraph surfaces an accurate, high-definition picture of audience intent … NetSeer’s ConceptGraph has its Big Data roots in genetics and statistical physics.” – Source
We use research rooted in “genetics and statistical physics” to track and profile you. Totes legit! – Ed.
Ethical design violations
(Learn more about Ethical Design.)
Block domain netseer.com
Moderate: found on 0.3% of surveyed sites (23 instances observed).
Concepts: “Our fundamental targeting unit is the Concept. Simply put, Concepts are atoms of intent. What’s so interesting about Concepts is how they transcend words and syntax to capture the deeper, often implicit associations between ideas. These form naturally, just as they do in the human brain.” Source
Concept Targeting: “Our proprietary targeting methodology functions as a predictive, high-performance decoder of consumer mindset. In other words, we read between the lines to zero-in on consumer intent.” Source
The ConceptGraph “is a ‘living’ thing. To date we’ve captured 52 million unique Concepts and 2.3 billion associations between those Concepts. How did we do this? By connecting the “data dots” between a variety of online signals, analyzing and encoding the content of trillions of webpages, and integrating proprietary insights from our extensive NetSeer publisher network.” Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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