Pubmatic (pubmatic.com)
“PubMatic is” a “marketing automation software company for publishers.” Using “real-time analytics, yield management, and workflow automation.” – Source
Ethical design violations
(Learn more about Ethical Design.)
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tracker
Monetises you.
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web bug
Invisible tracking pixel.
Block rule
Block domain pubmatic.com
pubmatic.com
Prevalence
Epidemic: found on 7.8% of surveyed sites (569 instances observed).
Notes
- “We and our third party service providers may collect Other Information in a variety of ways, including through:… pixel tags” (also known as web bugs.) Source
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.