Rapleaf by Tower Data (rlcdn.com)

“Acquired by TowerData in 2013, Rapleaf provides comprehensive data about email addresses and the people behind them.” – Source

Ethical design violations

(Learn more about Ethical Design.)

tracker

Monetises you.
web bug

Invisible tracking pixel.

Block rule

Block domain rlcdn.com

rlcdn.com

Prevalence

Epidemic: found on 6.9% of surveyed sites (503 instances observed).

Notes

“Get data on 80% of U.S. email addresses” Source
“rlcdn.com is a domain used by Rapleaf” Source
“Additionally, emails we send to you may contain a bit of code known as a ‘web beacon.’” Source
“TowerData matches demographic information to emails and stores it in the ‘TowerData Database.’” Source

About Better

Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.

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