Rubicon Project (rubiconproject.com)
“Rubicon Project is an online advertising technology firm based in Los Angeles, California.” – Source
Ethical design violations
(Learn more about Ethical Design.)
Invisible tracking pixel.
Block domain rubiconproject.com
Pandemic: found on 10.6% of surveyed sites (770 instances observed).
- Rubicon Project uses web bugs (also known as tracking pixels.) Source
- “User Information that we may collect includes: IP address, domain, browser type and language, referring website addresses, date/time of visits, page view data, search keywords, visitor activities and actions on publisher’s sites, browser history, Internet service provider, referring/exit pages, platform type, date/time stamp, geolocation (including city, country, zip code, and potentially geographic coordinates if you have enabled location services on your device), click data, types of advertisements viewed, and information about a visitor’s device including device make, device model, device operating system, device operating system version, and data connection type.” Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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