RUN Platform (rundsp.com)
“Mobile carrier-level data powers RUN's proprietary technology, delivering deterministic cross-screen targeting and attribution.” – Source
Ethical design violations
Block domain rundsp.com
High: found on 1.0% of surveyed sites (74 instances observed).
- “We support post-view and post-click tracking across all mobile environments, including iOS Safari.” Source
- “Our Cookie Translator™ matches desktop cookies to mobile IDs. Desktop to mobile audience is then validated by a Carrier ID, and both audiences can be activated seamlessly in the RUN platform.” Source
- Cross-Screen Targeting: ”RUN is able to identify a desktop user and target that same user on a smartphone and/or tablet. We support mobile to desktop tracking for everything from clicks to online conversions and app installs.” Source
- Hyperlocal Targeting: “RUN is able to collect and analyze audience information hyperlocally, create audience segments, and retarget users across all mobile devices.” Source
- Organizational Targeting: “RUN is able to target WiFi of known organizations such as corporations, colleges, government facilities, carriers, airports, stadiums and hotels.” Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
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