Tru Optik (truoptik.com)
“Tru Optik empowers brands, media companies and agencies with the ability to target and monetize millennials across all digital channels.” – Source
Just in case you were wondering who the product is… – Ed
Ethical design violations
(Learn more about Ethical Design.)
Block domain truoptik.com
Low: found on 7 surveyed sites.
- “We may share information obtained by tracking peer-to-peer traffic with third parties, including publishers, advertisers and marketers. We may supplement this information with additional information… including but not limited to, demographic information such as gender, estimated age, geographic location and behavioral metrics and summarized census information and other publicly available information such as estimated education level, homeownership status, and estimated occupation type.” Source
- “While it may be possible to correlate this information to particular individuals, we do not generally do so, though we reserve the right to do so.” Source
- “We may transfer any information in its databases, including but not limited to Personal Data, to an affiliate or third party as part of a transfer of business assets.” Source
- “Tru Optik uses cookie syncing, the process of mapping user IDs from one system to another, to enable advertisers to use data on multiple advertising platforms.” Source
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.
Improve page | Report issue | Discuss