VisualDNA by Imagini Europe Ltd. (visualdna.com)
“Imagini is a London-based software firm founded in 2006. It uses images instead of questions to do marketing tasks such as psychographic marketing research and social networking. Using Imagini's ‘VisualDNA’ technology, Web visitors respond to queries such as ‘My biggest vice is...’ or ‘My idea of love is...’ by clicking on images, and software algorithms analyse the choices made to learn more about that particular person's preferences, likes and attitudes; then, a profile is constructed of the person which the firm describes as that person's Visual DNA.” – Source
Ethical design violations
(Learn more about Ethical Design.)
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tracker
Monetises you.
Block rule
Block domain visualdna.com
visualdna.com
Prevalence
Moderate: found on 0.4% of surveyed sites (28 instances observed).
Notes
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.