Kenshoo Web Bug (xg4ken.com)
“Kenshoo is an Israel based online advertising company used by brands and agencies to handle more than $350 billion in annualized client sales revenue from ad spending across the web and mobile devices” – Source
Kenshoo… gesundheit! – Ed. Source
Ethical design violations
(Learn more about Ethical Design.)
-
tracker
Monetises you.
-
web bug
Invisible tracking pixel.
Block rule
Block domain xg4ken.com
xg4ken.com
Prevalence
Moderate: found on 0.4% of surveyed sites (29 instances observed).
Notes
- “Its major competitors include Socialcode, Nanigans, Adware, Salesforce, Cyfe, Inc, AdParlor, Brand Networks, Adobe, Salesforce.com Inc. and Oracle Corp.” Source
- “Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.” Source
- “A Tracking Pixel is a piece of code embedded on a web page of Customer's Website that collects information about Users’ engagement on that web page. The tracking pixel can be provided either by the advertising channels, affiliate networks or by Kenshoo. The Tracking Pixel may include a command to create Cookies.” Source
- “Customers may generate and send us anonymous Users’ IDs in order to associate cross device activity of same User” Source
- “Publishers may maintain their own database which includes identifiable information of Users, each User have an anonymous Kenshoo ID which is sent to us upon Engagement” Source
- “Kenshoo’s Cookie does not collect any information that may harm the anonymity of the User. In particular, we don’t collect sensitive personal data as financial data, medical data or any data that may be associated to race, religion, sexual orientation or political opinions of a specific identifiable individual. If any such data would inadvertently be received by us, we will make no use of it.” Source
- “In addition, we may facilitate advertisements on Facebook® based on past interactions of Users with Customer advertisements and Customer Sites” Source
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.