Privacy Notice by Ghostery (betrad.com)
“Ghostery’s Marketing Cloud Management software enables enterprises to better manage their marketing cloud, improving data governance, site performance and vendor management.” – Source
Ethical design violations
(Learn more about Ethical Design.)
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tracker
Monetises you.
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web bug
Invisible tracking pixel.
Block rule
Block domain betrad.com
betrad.com
Prevalence
High: found on 2.7% of surveyed sites (194 instances observed).
Notes
- betrad.com redirects to ghostery.com.
- Investigation the betrad.com script on allrecipes.com shows a web bug.
- “Data Collected: Anonymous (Analytics, Browser Information, Hardware/Software Type) Pseudonymous (IP Address (EU PII)).” Source
- Ghostery, Inc. was formerly known as Evidon and The Better Advertising Project). Source
- “A major source of business for Evidon is selling data that helps ad companies ensure their compliance with AdChoices, a self-regulatory program supposed to help people opt out of targeted ads. Some experts say AdChoices is confusing to consumers, and it has been criticized by U.S. and EU policymakers. ‘Evidon has a financial incentive to encourage the program's adoption and discourage alternatives like Do Not Track and cookie blocking as well as to maintain positive relationships with intrusive advertising companies,’ says Jonathan Mayer, a Stanford grad student and privacy advocate active in efforts to develop a standard ‘Do Not Track’ feature for web browsers.” Source
About Better
Better is a Safari content blocker for iPhone, iPad, and Mac. It protects you from trackers and malvertising by enforcing the principles of Ethical Design.